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12:57 AM Friday, June 11, 2010
{ Recce Trip for Street Sales }

It was a perfect morning. After unloading all our jellybeans into Cheryl’s abode, we went on to help Eng Han to do his shirt. Even though there were a few ink smudges on the shirt, the design looked perfectly fine – and Eng Han was so glad that he had finally gotten his Youth CrusAIDers shirt!

After getting all our baskets of jellybeans and money pouches ready, we were all set to head on for our recee trip. Well, the main purpose of this trip was to see just how receptive our target audiences were towards our products – and besides that, we also wanted to find out more about the ideal venues in which we could possibly choose for our street sales. With these objectives in mind, we headed on to Far East Plaza to have our lunch first before embarking on our street sales, with the girls forming one pair and the guys forming another pair.

Both teams tried out a different approach during the street sales. The guys chose to walk along Orchard Road while selling jellybeans, while the gals chose to stand at one location, just outside 313@Somerset. With our poster on one hand and the basket of jellybeans on the other, both teams used all our strength and might to sell our bottles of jellybeans. In the end, it seemed that the girls were better off in terms of jellybeans sales as compared to the guys, as they managed to sell a whooping number of 15 bottles of jellybeans while the guys only managed to sell 7 of them!

After almost 2 hours of jellybeans sales along Orchard Road, we had a change in our plan – and that is, we decided to head on to the heartlands to see whether sales would be better there. We headed to Toa Payoh, which is a widely known heartland in Singapore – and we tested out our jellybeans sales there. We realized that the number of people in Toa Payoh was much lesser as compared to that of Orchard Road – and we learnt that we should just continue to have our sales in the shopping district, since that was the only place in which we could expect a gargantuan amount of people for our sales.

Therefore, with this lesson in mind, the guys headed back to Orchard Road once again, while the girls headed to Bugis for their sales. Both teams continued to sell their jellybeans with all their might, and we finally concluded our sales at around 7pm.

Through this recee trip, we learnt that one should fix his/her position during street sales, as that was the more effective way to sell our products to the greatest extent. We should also learn to be thick-skinned and loud during our street sales, so that we can attract potential customers to buy our products. Lastly, we also concluded that shopping districts are still the most desirable venues for our street sales, as the human traffic in these places are perfectly suitable for us to carry out our sales.

After this trip, we are definitely more confident that we can handle our volunteers well for our future street sales!


Bottles and bottles of jellybeans in baskets bought by Yuan Teng!



Posters meant to attract potential customers!


on our way to orchard road


Posted by: Yunfei
Edited by: Eng Han